The new flagship Mercedes-Benz store, located between 53rd & 54th Streets on 11th Avenue, is a 330,000 square foot, state-of-the-art experience center that is the cornerstone of Mercedes-Benz USA retail operations. We are ideally located to serve the luxury automobile needs of New York natives and visitors, alike.
Part of Daimler AG, Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, Maybach, smart, and Sprinter products in the United States. In 2011, the company sold 264,460 passenger vehicles in the US, representing 17.5% year-over-year growth, in addition to 16,577 Sprinters. Although MBUSA was founded in 1965, importation of Mercedes-Benz vehicles actually began in 1952 under Max Hoffman. Mr. Hoffman was a driving force behind the car that cemented the identity of Mercedes-Benz in America: the iconic 300SL Gullwing. By 1957, Mercedes-Benz was in a position to expand its reach in the United States and entered into a distribution agreement with Studebaker-Packard Corporation. Eight years later, the company struck out on its own, forming Mercedes-Benz USA. Over the following years, MBUSA grew into a nationwide organization, now employing over 1500 people. The company also has 356 associated dealerships that employ 21,500 people themselves.
The name Mercedes-Benz stands for a successful past and a trailblazing future of mobility. It's for very good reason that the world's most valuable premium car brand comes from the inventors of the automobile. The three-pointed star, the Mercedes-Benz trademark, is a symbol of quality, safety and refined motoring on highways and byways. For over 100 years Mercedes-Benz has been convincing people with up-to-date design and forward-looking innovations.
Mercedes-Benz plays a pioneering role particularly in the field of safety technology. Many innovative visions which were first made reality in a car from Mercedes-Benz deeply influence the entire development of the automobile to this day. They include the anti-lock braking system (ABS, 1978), the airbag (1980) and the Electronic Stability Program (ESP®, 1995). Today, Brake Assist Plus with PRE-SAFE Brakes, the drowsiness detector ATTENTION ASSIST, the Blind Spot Assist, the Lane Keeping Assist and many other assistance systems make the car models from Mercedes-Benz the safest automobiles in the world.
Mercedes-Benz develops new models with great love for detail, and brings excitement and responsibility together over and over again. BlueEFFICIENCY stands for Mercedes-Benz' comprehensive understanding of ecology: the new S400 HYBRID features the world's first production hybrid drive system with lithium-ion battery and is currently the most economical gasoline-powered luxury sedan. The currently cleanest diesel technology in the world exists in the E350 BlueTEC. The new B Class F CELL operates entirely without mineral fuels; it will be available in a small series for the first time beginning in 2010. In addition, Mercedes-Benz makes a broad range of BlueEFFICIENCY models available right now.
Basis of the market success of Mercedes-Benz is an exciting model range. Elegant sedans, comfortable station wagons, sporty cabriolets or powerful off-roaders round off the Mercedes-Benz product portfolio. From the A to the S Class, from the volume models, like the new E Class introduced in 2009, to the new Mercedes-Benz SLS AMG, the Mercedes-Benz models are leaders in their respective market segments.
Our new flagship location is at 770 11th Avenue, between 53rd & 54th Streets. This 330,000 sq.ft state-of-the-art experience center is the cornerstone of our Manhattan operations. We are ideally located to serve the needs of all New Yorkers.